The installation also aims to get people discussing the problems we face with regard to meat consumption from a more objective point of view. Meat is a highly emotional and personal topic, and many people find it di icult to talk about openly. By looking towards the future collectively, it may be possible to achieve more open and constructive conversations, rather than just pointing fingers at what we think others are doing wrong. Also, by clarifying some of the possible roads that meat consumption may take, we hope that we can motivate people to act in a way that will help make their ideal future a reality.
This installation started with a collaboration between two sisters: Anna and Madelaine Berlis. Anna is responsible for the films and is doing this for her Bachelor thesis. Madelaine came up with the idea and designed the installation itself. The five scenarios that have been chosen are based on research Madelaine has done during her Masters in Product Design. Anna currently lives in The Netherlands and Madelaine lives in Germany, so the installation will be shown in both countries.