The borders of industrial sectors and technology are getting permeable and bearing multifaceted potential for evolution and innovation. In this world, highly influenced by disruptive changes and digital integration, design becomes a key qualification.
The deprivation of immediacy of action and use as well as the increasing interconnectedness of artifacts and digital services are demanding to include the user as a partner in the development process.
In his whole context, his experiences and his understanding of values. For he decides spontaneously and finally about the success of a product. Weather an idea is realized as innovation or ends as a misunderstood flop.