These clothes are independent of the location. They can be worn everywhere: in the ballet studio or New York’s nightlife.
In cooperation with one of the world’s leading sportswear manufacturers, master’s graduate Kerstin Dorst analysed fashion trends and used the results to develop a collection that perfectly combines functionality and fashion. The combination of textile technologies and an expressive design language creates something new that appeals to both fashion-conscious and sporty customers: sport meets haute couture.
New communication technologies have an enormous influence on the future success of a brand: blogs, online fashion shows and live streams change the customer, and the young generation develops from ‘following the crowd’ to ‘self-affirmation’. The successful brands of tomorrow are, therefore those that effectively adapt to changing customer needs.