The master’s thesis deals with the development of a future-oriented and grandchildren-friendly concept for the design of a “supermarket of the future”. The main focus should be on the consideration of an ecologically compatible form of the economy without completely turning away from technological progress. The highest maxim in this context was to take the broadest possible interdisciplinary approach and to consider a full spectrum of influencing factors and prevailing conditions.
To this end, trade and its functioning were first explained in general terms, and its particularities in the German industrial area were pointed out. Based on one-on-one interviews, literature and research work, a requirement profile was drawn up which companies are already encountering today, but which will above all be relevant in the future. In addition to innovative concepts and functioning enterprises, consumers and their needs for concept development were also taken into account and demographic change was also included in the considerations. Based on qualitative and quantitative research results, consumer wishes were concretized and accumulated.