By means of fitness concepts and more mobility for the driver, Oliver Keyerleber tries to change the aspects of integration, activation, appreciation and acceptance among truck drivers. He developed this concept based on the studies and research results of Siegfried Rothe in the field of working and living conditions of truck drivers:
Consisting of an app, which is the central element of the concept, a fitness device has been developed as support and extension. A folding bike from the accessories serves as an illustration of an important function in the app.
The app is designed to offer the rider on the road a better quality of life and more activity. It consists of three themes fields:
- Tips and News
which are intended to provide variety and information in addition to the daily work routine. Bike&Ride is designed to give the rider more mobility on tour. In combination with a folding bike, the rider can arrange his legal breaks and rest periods in a mobile and flexible way.