With the focus on business and service design, students should be able to control design processes in a goal-oriented manner.
As a “classic” service provider or in the context of self-employment, you will be able to identify requirements and potentials on the part of the client and your own company that goes beyond design.
For this purpose, you will analyse the market environment, which is changing, e.g. through innovations, globalisation and digitalisation, and recognise new customer needs. Your goal: to create new design and management solutions.
In doing so, you will use instruments that are tailored to the design process and that meet both creative and commercial requirements. Students see a heterogeneous environment as a challenge to work successfully in interdisciplinary teams.