A new approach to innovation, which is the engine of economic and social progress, is fundamental for the master.design focus material & technology. Material & technology deals with all relevant aspects of product design, like form, emotion, function, production, sales, usage, and sustainability.
The master.design focus focuses on these aspects and bundles them into an integrative product development process – the DESIGN PILOT. It is a web-based design innovation methodology that supports designers, creatives, engineers and developers in interdisciplinary development processes. The tool enables an integrated process of design and innovation work. With the DESIGNPILOTEN a systematic, team-oriented approach and complex problems are possible (www.coburger-designpilot.de).
The focus is on classic consumer products, capital goods, service design as well as solutions from individualized, digital production, the so-called “mass customization”. The digital transformations in technology, economy, culture and society offer the designers opportunities and risks – in the focal point, the connections are worked out.