Simplicity & design


Our everyday environment is becoming more and more complex; we have to spend more time to find our way around. What can we do to counter this trend? One approach is the new focus on simplicity & Design: products that are clearly designed. The goal is to create a product as simple as possible. Simplify Design wants to analyse the core of the function of a utility item and bring it to the fore.


Methods and tools:

  • Task analysis, what is the most important purpose of an object
  • Formal reduction and quietness
  • Deceleration
  • Experimental use e.g. optimising a tool in use and through use
  • Making optimization processes usable e.g. mathematical calculation
  • Collect, define and implement archetypes
  • Search for simple drives and simple physical principles, gear theory
  • Lightweight construction
  • Analysis of habits, culture and lack of culture
  • Analysis of costs and benefits (also in business management terms)
  • Use direct and comprehensible effects
  • Develop an adequate form to the state of the art

Study goals

The aim is to achieve clarity and simplicity on the one hand in purpose, form and on the other hand in function, technology, structure and material. The aim is to market simplicity itself as an innovation and to focus on the physical, haptic and sensual experience of the user.