Szenografie & concept art
The visual media: They influence our lives more and more, shape our perception habits, control our expectations and provide patterns of action and perception. No wonder that all forms of sensual experience and communication have come under the sharpened eye. The relationship between people and space is also increasingly being questioned with regard to their qualities of experience. What and how does space communicate? Which atmospheres contribute to an ideal embedding of all functions into a sensual and emotional experience?
Of course – space can never NOT communicate: This has always been true for “normal” architecture and interior design. But the atmospheric, suggestive and narrative potential of design has been used to a very special degree for centuries in rooms whose main function is to support narratives: In the theatre (as stage design), later in film and television (set design), for some time now in game design and other forms of narrative communication. What used to be “set design” has been “concept art” since the development of product design in the film industry.
However, the special consciously adopted scenographic perspective is no longer limited to traditional theatrical or narrative forms of communication. In museum and exhibition culture, trade fair design, hotel and catering design, retail design and brand design, design is increasingly going beyond previously defined utility functions and unfolds powerful atmospheric communication and experience spaces whose visual and sensual density can and should fascinate.
Scenography is therefore at the forefront when it comes to a holistic, i.e. also emotional, view of the interaction between people and their spatial environment. Supported by the “spatial turn” of cultural and social sciences, scenography also always examines space as a construct and mirror of social relationships.
Our master’s focus topic “Scenography and Concept Art” not only wants to familiarize you with narrative, atmospheric and dramaturgical concepts of interior design but also to put them into practice during the idea and design process. Since it is also very much about communicating atmospheres, above-average acting skills are a great advantage. With your focus project proposal, you can introduce and develop a topic from the fields of theatre, film, graphic novel, concept art, museum/exhibition, retail design or related areas.
This master’s focus topic aims to make the special scenographic perspective also usable for conventional interior design and to help you gain unique selling propositions in the entire field of interior design.